How to Grow a Martial Arts Club
What to do when your ads & free offers fall flatThe problem with martial arts ads
If your martial arts marketing and ads aren’t performing, no matter how much you spend, it might be because…
- You are targeting the wrong people. Some people will never be interested, no matter what you offer
- Your message is generic, insincere, or over-the-top
- Your club offers nothing special
But the biggest problem with your ads could be that…
- You have no idea what’s working and what’s not
- You’re casting too wide of a net
- You’re relying too much on paid ads and missing better (and cheaper) opportunities to promote your club
You don’t need a huge marketing budget to grow your martial arts club.
Research pays dividends
With a little research, you’ll save time and money, and get better results with your ad campaigns, offers, and website.
Good research allows you to…
- speak directly to your people (filter out the wishy-washy)
- know where your people hang out (i.e. TikTok? Instagram? YouTube? Facebook? gyms? community centres?…)
- talk about trending topics that your people care about (not regurgitated AI content)
- create irresistable custom offers (beyond the status quo, “one week free”)
As a martial arts club owner or operator, you have much of the background knowledge into what works with your audience.
But if your ads, campaigns and website aren’t converting enough new members, you need to break away from the status quo.
How I can help you
I help martial arts clubs find and convert more prospective students with original content, compelling ad campaigns, website optimization, and more.
I am an enthusiasic and dedicated practitioner of karate (Shorinjiryu tradition), kobudo (traditional Okinawan weapons arts), and tai chi (Yang Family Style). My karate training incorporates elements of jiu jitsu and boxing.
My first-hand knowledge of the martial arts is an advantage when it comes to knowing how to entice (and keep) new students.
My monthly Martial Arts Growth newsletter will show you simple ways to get more enthusiastic students through your door.
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